Glossary of Beauty Terms

It seems like in the world of beauty and makeup there are is an ever-evolving list of new terms. Even though I am beauty-obsessed I still commonly come across terms where I’m like , “WTF is that?”. Many of them are just new names for techniques that have been used for many years, like Baking. I hope this list will help you navigate through the tricky world of Beauty Terms:

  • Baking: a technique where you allow a layer of translucent powder to sit on your face for 1-10 minutes. This technique allows the heat from your face to set your foundation and concealer for crease-free, flawless finish.
  • Beauty Blender: a small sponge used to apply concealer, foundation, or a contour. When damp it picks up excess product and presses remaining product into skin.

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    beautyblender: Sephora.com $20
  • Blowout: the process of blowdrying hair using a round brush. This process archives smooth, straight hair while still maintaining volume. Can be done at home or at a salon.
  • Bronzer: face powder or liquid that is a couple of shades darker than your natural skin tone. Used to create a warm healthy looking complexion and/or subtle contour.
  • Co-washing: short for “conditioner only washing”.  Technique where only conditioner is used when washing hair, creating less breakage and more moisture.
  • Concealer: liquid makeup product that is thicker, and sometimes a shade lighter, than foundation. Used to cover dark under-eye circles and imperfections.
  • Contouring: technique used to enhance the facial structure with makeup. Consists of using dark makeup to set features back and light makeup to bring features forward.
  • Designer Makeup: the most expensive category of makeup. Only sold at high-end retailers. Brands such as Tom Ford, Burberry, or Guerlain. Range in price from $45-$250 (and higher).
  • Dewy Finish: foundation that when applied looks full of moisture and luminosity.

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    Bio Ionic Diffuser: Sephora.com $24
  • Diffuser: a blowdryer attachment used for curly hair. Diffuses the air to avoid frizz. Most commonly used with cool air.
  • Drug-Store Makeup: makeup that is sold in grocery stores or drug stores. Brands such as Revlon, Covergirl, or Maybelline. Ranges in price from $5-$15.
  • Exfoliation: using a rough substance or device to remove excess skin from the face and/or body. Can also be done using a product containing acid.
  • Foundation: a liquid of powder applied to the entire face to even skin tone, and cover imperfections. Normally matches natural skin tone and is applied after primer but before concealer.
  • High-end Makeup: makeup that is generally sold at speciality stores such as Sephora or Nordstrom. Brands such as Mac, Kat Von D, or MAKE UP FOR EVER. Usually range in price from $15-$45.
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Hourglass Ambient Lighting Palette: Sephora.com $64
  • Highlighter: powder or liquid that is bight with a pearl-like or sparkly tone. Used to add luminosity and a contour.
  • Lipliner: a pencil with a small precise tip used to outline lips.
  • Lipgloss: lip product with a shiny, sometimes translucent, appearance. Less color but more shine than a lipstick.
  • Lipstick: lip product used to add color to the lips Generally in a small tube that rolls up.
  • Liquid Eyeliner: a gel or ink-like product used to line upper eyelids. Can be applied with a felt tipped pen or with a brush. Commonly used for winged-eyeliner looks.
  • Liquid Lipstick: a hybrid between a lipstick and a lipgloss. Leaves the lips with a bold color like lipstick but is liquid and applied with a wand like a gloss.
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Kat Von D-Everlasting Liquid Lipstick (Lolita II):  Sephora.com $20
  • Masks: a product designed for a specific purpose (hydration, pores, ect) that is applied to the skin or hair and left for a period of time and then removed.
  • Matte Finish: foundation that when applied creates a very smooth, porcelain-like finish.
  • Primer: a product applied before another makeup product in order to amplify its benefits. Used for foundation, eye makeup, eye lashes, or lipstick.
  • Setting: the process of applying a powder over the top of liquid face products in order to create longer wear. Can also be using a spray to set powder makeup.
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YSL Vernis A Levres Glossy Stain (#9): Sephora.come $36 *this picture was taken after wiping the product off with a cloth.
  • Stains: a product that literally stains the skin with color in order to create a long lasting effect. Can be used on lips or cheeks.
  • Strobing: a technique where highlighter is applied to the high points of the face, tip of nose, brow bone, cheek bone, ect. Can me a more subtle version of a contour.